I don't agree that it's ugly (Rue it too hot for it to be, and the brown matches her hair nicely) but it is certainly dishonest, and I can't imagine it does them any favors via marketing. People who pick it up looking for a dark, sexy story aren't going to get what they want, and the people looking for a fluffy subversive magical girl show aren't going to know that that's what they're looking at.
no subject