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(In order to actually answer this question, I thought about what characters I could see waiting all night outside for something, and then listed their motivations. Because let's face it, not a lot of the characters I care about from shows I watch would be too invested in sale prices, for various reasons.)
1.) Caroline Forbes. You do not want to get between her and on-sale shoes.
2.) M'gann. Would stand outside all night in line simply to experience Black Friday. Then she'd wander around the store looking at everyone else rushing around like frustrated idiots and being crappy. She'd go home with a migraine from all the negative emotional bombardment.
3.) Leslie Knope (Harry Potter), Ben Wyatt (The Hobbit, Thor 2), Wally West (everything LOTR, Marvel-verse, involving superheroes, Ridley Scott, etc, etc) and Dick Grayson (accompanying Wally West) are all huge enough geeks that there is a selection of movies they would stand in line all night (or day, for a midnight showing) to see.
4.) Sansa Stark, in a modern AU, for the sale prices.
5.) Abed (see Wally's list).
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