I was reading tv tropes' page on Defrosting The Ice Queen, which (unsurprisingly, as it's often a subset of ruthless girl/emotional open guy) is a trope I really enjoy. Whoever wrote that entry really nailed the ways it functions as wish fulfillment in two different directions:
(I edited the above to be more gender inclusive.)

More emotionally open character: "He/She doesn't hate me, she's just waiting for me to prove my love is true."
Or
Ice Queen: "A warm and caring love interest will fall in love with me and bring me fulfillment and happiness."
Or
Ice Queen: "A warm and caring love interest will fall in love with me and bring me fulfillment and happiness."
(I edited the above to be more gender inclusive.)

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